Category Archives: Uncategorized

Explore Your Craft San Francisco

DRAFT has partnered with Widmer Brothers Brewing to create Explore Your Craft, an evening celebrating the artistry of brewing, cooking, visual art and musical performance. Centered around the Widmer Brothers’ collection, a chef-designed menu features dishes made specifically for and with Widmer beer, served at pairing stations throughout the space. A visual and musical feast fills the room, with a live performance artist and unique soundscapes from some of the area’s most celebrated musicians. Once inspired by pints and plates, patrons can pick up a paintbrush and join our artist in creating a special, one-of-a-kind work of art.

Sip, bite, listen, paint and enjoy: Explore Your Craft tonight!

Explore Your Craft San Francisco
Saturday, August 13th
6 p.m.

The Great American Music Hall
San Francisco, CA

http://exploreyourcraft.com/

epiSUDS take 8 – L.A. Block Party July 30th, 2011

OK everyone, the above clip is from the Drink Eat Play L.A. Block Party on the Paramount back lot. You can see we had an awesome time. Keep an eye out for this event next year- you won’t regret it. I want to thank Drink Eat Play for inviting us and allowing us to tape while we were there.

We talked to a ton of brewers and a lot of attendees but couldn’t put everyone in this clip, or it would be over 30 min long. I really appreciate everyone who stopped to talk to us- thank you. If you didn’t make this cut and see us at an event, please be sure to stop and talk to us; we’ll be more than happy to try again. 😉

Special Thanks To:
ALL the Brewers who took the time to talk to us- I really appreciated it.

Drink Eat Play – L.A. Block Party 2011 – Pictures

This is a quick collage of pictures from the Drink Eat Play event we attended a few weeks ago. We’ll be posting another video with some interviews soon. I want to say thank you to everyone in the pictures for taking the time to talk with us and if you’re in the pictures, please leave a quick comment.

epiSUDS take 6 — Pyramid Brewery Visit 07/14/11 – Pyramid Hefe’d Up!

Pyramid Hefe’d Up!

OK everyone, the attached video was taken last Thursday at Pyramid Brewery in Berkley Ca.. The below press release was sent out 07/15/11 in regard to Pyramid updating their packaging and loosing this HAYWIRE name. I’d like to thank Ryan and Simon for taking the time to speak with us and we look forward to trying some of the beers coming out in the near future.



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BERKELEY, CA—In response to customer feedback—Pyramid Hefeweizen will return to its roots and original name—officially dropping the name “Haywire” from its packaging.

“Moving away from the tradition that made us great was a mistake,” said Ryan Daley, brand manager for Pyramid. “Our consumers connected with our Pacific Northwest heritage and craft beer brewing tradition. When we changed our Pyramid Hefeweizen packaging and name, they felt disconnected. Our beer no longer reflected our rich history.”

Pyramid Hefeweizen was first introduced in 1993 as an authentic, unfiltered American-style hefeweizen. Brewed with pale barley, wheat and caramel malts and nugget and liberty hops, Pyramid Hefeweizen has a 5.2 percent alcohol by volume (ABV) and rates 18 on the international bittering units (IBU) scale. In 2004 and 2009, Pyramid Hefeweizen won a gold medal at the Great American Beer Festival (GABF) and numerous international honors at the World Beer Cup.

In 2008, Pyramid Breweries added the name “Haywire” and changed its packaging to differentiate from other Hefeweizen brands and attract new beer drinkers. The beer remained the same.

“By moving away from our roots, people viewed us differently. It didn’t take us long to figure out that we needed to change,” added Daley. “Our consumers are at the heart of everything we do and we intend on listening moving forward.”

Pyramid Hefeweizen packaging also will get a facelift.

“We’ve made some minor packaging changes right away but we will be talking with beer drinkers and unveiling a new design later this year that is more reminiscent of the tradition and heritage of the Pyramid brand and the Pacific Northwest,” said Daley.

Pyramid Hefeweizen is available in six, 12 and 24-pack bottles, and 12-pack cans at grocery, convenience and drug stores throughout the country. In addition, it is also available in 22 ounce bottles, on draft and 12 ounce cans that hit store shelves this summer.

“Beer lovers have enjoyed the smooth flavor of Pyramid Hefeweizen since we first began brewing it in the early 90s,” said Simon Pesch, head brewer, Pyramid Brewery, Berkeley. “The guys at the brewery are lifting their glasses as we return to our roots and honor the heritage of Hefe.”

About Pyramid Brewing Co.
Based in the Pacific Northwest, Pyramid Breweries, Inc. began as Hart Brewing in 1984 and launched the flagship brand of Pyramid Ales. In 1996, the company was reborn as Pyramid Breweries and currently offers craft beers produced under the Pyramid family of ales and lagers. With breweries in Seattle, WA, Portland, OR, and Berkeley, CA, Pyramid also owns Alehouses at all three locations and two additional Alehouses in Walnut Creek and Sacramento, CA.

Pyramid brewers have earned 15 medals at the Great American Beer Festival (GABF), including the honor of Mid-size Brewery of the Year in 2008. The brewery also has been awarded seven medals in international competition at the World Beer Cup.

Pyramid Breweries, Inc. is part of North American Breweries.

For more information about Pyramid Breweries visit, http://www.pyramidbrew.com/ or http://twitter.com/#!/pyramidbrew.